S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
All Hands on Deck Launch
The launch is that moment in time where you can kind of communicate at all. It requires all hands on deck because as product marketers, the other job to be done is we know we're doing our job right when no group, none of our partners feel like something got thrown over the wall. So we've done our jobs really well. We can kind of be in the middle and kind of be that API that powers everything and launches that force and function. And I love the ability to talk about not just the product enhancements, but the narrative enhancement, the story enhancements are point of view enhancement.
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