S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
The Six Pillars of Product Marketing at High Spot
product marketing at high spot looks a lot like what we just talked about. There's, I call it six pillars. One leader who's focused on our kind of course, excuse. Another one focused on the platform that powers those cues. Then there's pricing and packaging is a remit here. And then there's launch. Our motto is always be launching. We look to two big launch moments in a year.
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