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S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
Product Marketing
Gerard: There's no such thing as the perfect narrative. You've got to iterate fast and make sure you're bringing people along with you for the ride. We have a small tiger team here that fundamentally call win more deals, win bigger deals. And it's just a great testing ground for topics exactly like this. So I think again, because of where product marketing sits in the business, you know where the market is going,. Gerard: If you can't get the field to be confident in it, it's going nowhere.
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