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S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
Is Sixth Sense a Product Marketing Tool?
Sixth Sense looks at the segments that are driving intent, the keywords that people are researching and prior to this I wouldn't have thought of Sixth Sense is really a product marketers tool but now I really lean into it. We make sure along with listening to things like gong calls and connecting with our sales team is just regularly doing win-loss programs or tests on what messaging resonates.
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