S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
GONG Product Marketing - What's the Biggest Challenge?
Knowing your audience's pains and frustrations is literally half of the job done. GONG typically now have primary and secondary buyer and influencer personas. We also have expansion specific personas. Julian: "I think it's a good first step but it should not be the end of the road"
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