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S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
How Do You Unthought at Frozen Middle?
The challenge we're trying to solve is that, you know, by and large, your reps are all selling the same thing to the same audience. How do you unthought at frozen middle? How do you get more reps to participate? Because ultimately that's the best predictor of revenue growth.
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