S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
Product Marketing at HighSpot?
Gong: I like the win framework. We product marketing at Gong, we actually, it includes category marketing, core product marketing and customer marketing. And really we try to up level everything from feature function to these value statements. So you know, things like boost reps productivity, improve ramp time, safe at risk deals, things like that.
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