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S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
Product Marketing at Clue, Jason
Product marketing is the story of that message. So getting the entire company aligned on what a winning aspiration is, determining where we're going to play, how we'll win, and what capabilities we need. This is kind of the framework that if you read the Plain to Win book, they follow that and has been used to a lot of success.
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