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S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
Context Matters
The biggest competition that often gets overlooked is do nothing. We have to ensure our customers realize an impact after hiring us to solve for their jobs, Jam says. "We're also competing against wallet share and we get so obsessed with what our competitors are doing"
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