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S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
I Love the Win Frame
product marketing is where storytellers, we're enabling everyone else to tell the story and make sure that everyone's kind of reading off the same sheet. On a tactical level, it's all areas of product marketing and weaving the story into that. So I love the win frame. Oh, Jason, and I have to say I'm loving the simplicity in which you said that we story build and we story tell. Geez, I love that. That's phenomenal. And so one thing I'm curious just to ask everyone as well is I'm curious to dig in a little bit more to understand where does product marketing sit within your company.
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