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S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
Product Marketing - How to Help Companies Position to Win
The role of product marketing is really to help companies position to win. What stories are we crafting for our internal stakeholders, sales, marketing, customer success? These people are acquiring, retaining, expanding. And what narrative do we craft externally for our prospects, existing customers, our partners, our investors, so on and so forth?"
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