Listener Favorites: Lisa Cron | How to Use Brain Science to Engage, Persuade, and Change Minds

1

Introduction

00:00 • 2min

2

The Unmistakable Creative Podcast - Lisa Rao

01:48 • 2min

3

I Love Mid Century Stuff

03:19 • 2min

4

My Father Was a Pathological Liar

05:16 • 2min

5

What's Underneath the Surface?

06:54 • 2min

6

We're Not Wired to Look for What's Happening

08:39 • 1min

7

Is Your Father a Pathological Liar?

10:07 • 1min

8

Pathological Liars, Borderline Personality, I'm Willing to Come Away From That

11:35 • 2min

9

The Pyramid of Needs

13:12 • 2min

10

The Meaning That We Read Into Things Isn't a Priori

14:43 • 2min

11

Is Your Brain Trying to Keep You Safe?

16:15 • 2min

12

Are You Ostracized?

17:57 • 2min

13

The Lone Wolf Is a Lone Wolf. We're All People

19:29 • 2min

14

The Anger Trigger

21:27 • 2min

15

Why Isn't That Your Job?

23:08 • 2min

16

Misogyny Is Pan-Human

24:50 • 1min

17

What Advice Did Your Parents Give You About Careers?

26:10 • 2min

18

Why Does It Make My Stomach Hurt?

27:47 • 2min

19

I Don't Understand Why Story Isn't Working, and What You Need to Do to Make It Work

29:32 • 2min

20

The Only Communication Tool Out There Is Story

31:12 • 2min

21

What Drives Story?

32:50 • 1min

22

Why I'm a Berkeley Grad

34:19 • 2min

23

What Have I Done?

35:53 • 2min

24

How to Stay Healthy and Support Your Immune System

37:30 • 3min

25

How Do Facts Play a Role in Online Courses?

40:13 • 2min

26

Why Do the Facts Matter to You?

41:56 • 2min

27

Can You Come Up With a Story That Will Help Me Better Make It Through the Night?

43:48 • 1min

28

What Is a Validating Fact?

45:07 • 2min

29

The Fourth Kind of Fact Is a Warning Fact

46:58 • 1min

30

Why Do I Need to Know This?

48:24 • 2min

31

The Last Kind of Facts Are Conflicting Facts

50:10 • 2min

32

The Government's Not Going to Tell Me What to Do

51:44 • 2min

33

The Role of Emotion in Storytelling

53:19 • 2min

34

Emotion Is the Bedrock of Everything

55:34 • 2min

35

Being Vulnerable in Public

57:16 • 2min

36

What Makes Us Relative?

58:54 • 2min

37

Are You Having the Courage to Be Vulnerable?

01:00:26 • 1min

38

What Is It Take to Create a Great Story?

01:01:53 • 2min

39

Misbelief Truth, Realization, Transformation

01:03:57 • 2min

40

Do Evangelists for Your Brand Make All the Difference?

01:05:36 • 2min

41

What's the Goal of the Ickfactory Campaign?

01:07:10 • 2min

42

You Know, I've Been Sold a Bill of Goods, You Know?

01:08:42 • 2min

43

How Do You Build an Audience?

01:10:19 • 2min

44

I'm Instant Pots Are Terrifying, What Do You Mean?

01:11:58 • 2min

45

The Myth of Breaking a Pattern

01:13:44 • 2min

46

Don't Let the Door Hit Your Ass on the Way Out

01:15:19 • 2min

47

The Unmistakable Creative

01:16:51 • 2min

48

The Only Way Without That You Don't Have Anything

01:18:27 • 2min