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Listener Favorites: Lisa Cron | How to Use Brain Science to Engage, Persuade, and Change Minds

The Unmistakable Creative Podcast

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The Meaning That We Read Into Things Isn't a Priori

The meaning that we read into things isn't a priori. It doesn't come from some objective, you know, template that we're born with. It comes from what our past experience have taught us those things mean. And so once and I won't go into all of the neuroscience as to how it then becomes embedded as permanent in what's known as our cognitive unconscious.

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