How Do You Build an Audience?

Sally Kohn: One of the things we're working on is how do you build an audience? She asks why books like Mark Manson's "The Subtle Art of Not Giving a F***" have so much impact. How many people actually accomplish that, she says; it feels like there's something wrong with them and therefore they're going to say, Oh, yeah, here's what you do.Kohn: I would say just, I mean, taking the surface of that, it's because he had the guts to say something that other people didn't have the guts to saying.