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Listener Favorites: Lisa Cron | How to Use Brain Science to Engage, Persuade, and Change Minds

The Unmistakable Creative Podcast

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What Drives Story?

"I just became an evangelist for that, along with the fact that in order to understand story ... we also had to understand what drives life," he says. "What we've been told emotion is, and what it does,. and what it actually is, are two completely different things." He adds: "You feel like everybody there is much more intelligent".

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