Listener Favorites: Lisa Cron | How to Use Brain Science to Engage, Persuade, and Change Minds
The Unmistakable Creative Podcast
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Why Do the Facts Matter to You?
When trying to convince someone of something, first you have to figure out what those facts will tell them. "The biggest problem that we have is we have the reason why the facts matter to us," he says. 'It's hard to do in general, because you don't do anything in general'
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