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Listener Favorites: Lisa Cron | How to Use Brain Science to Engage, Persuade, and Change Minds

The Unmistakable Creative Podcast

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Can You Come Up With a Story That Will Help Me Better Make It Through the Night?

"It really is impossible to come up with something if you haven't done the research," he says. "How is this going to help me better make it through the night given who I am and what I need and how I see the world?" He adds that there are four distinct fact groups: neutral facts, warning facts, validating facts and conflicting facts.

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