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Listener Favorites: Lisa Cron | How to Use Brain Science to Engage, Persuade, and Change Minds

The Unmistakable Creative Podcast

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What Is It Take to Create a Great Story?

"We don't come for the, oh my God, how are we going to get the money? And can we do?" he asks. "That absolutely is not a story." He says there are four stages your protagonist worldview must go through culminating in taking up your call to action: misbelief truth, realization and transformation. 'I think that that actually is a perfect jump off point for talking about what it takes to create a story of capable of changing someone's mind'

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