What's the Goal of the Ickfactory Campaign?

It was the first time such a product had had an ad run during the Super Bowl. Ickfactory's goal was to change the way girls and women related to and the meaning of like a girl, that was their goal. So the first thing they had to do misbelief was like a girl is true girls,. They do their silly, they can’t really run, they can't really throw, they can' know, you know, I mean, they just they're to kind of look pretty"