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Listener Favorites: Lisa Cron | How to Use Brain Science to Engage, Persuade, and Change Minds

The Unmistakable Creative Podcast

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The Pyramid of Needs

"We are wired to live in a world where what you see is what you get forever," she says. "The family that you grow up in isn't just representative of that particular family, and that particular culture or that particular religion" The top of the pyramid is like connection and sense of purpose, but at the bottom is good water shelter, he says.

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