How Do Facts Play a Role in Online Courses?

I was thinking about how I wanted to approach, you know, the framework that you offered in the book. And I realized that the best way to do it was to actually put it in the context of a real example. So let's start with this idea of sort of facts. Like, what are the role, what is the role of fact in all of this? The ability to communicate clearly in a way that engages persuades and inspires.