175 - The Catch-22 of Attribution

1

Introduction

00:00 • 2min

2

When It Breaks Down Is When You're Not Hitting Your Numbers

01:43 • 3min

3

Is Your Marketing Focused on Tracking Leads?

04:30 • 2min

4

Are You Considering Attribution?

06:02 • 4min

5

The Point of Marketing Attribution Is to Understand the Levers

09:40 • 4min

6

How Does a Metric Filter Work?

13:25 • 2min

7

How Do You Attribute It to Marketing?

15:10 • 3min

8

Influenced Revenue? Is It a Good Idea?

17:54 • 3min

9

High Intent Marketing Interactions

20:49 • 2min

10

I'm Not Against a B M Software, but I Like Intent Data

22:45 • 2min

11

Sales and Marketing Are Not the Same Thing, Right?

25:09 • 2min

12

The Short Term, Medium Term and Long Term of Marketing

27:17 • 3min

13

Are Your Goals Realistic?

29:55 • 2min

14

Putting More Fuel in the Fire

32:03 • 2min

15

Are You Not Collecting Lead Captures?

34:06 • 2min

16

Is 50 % Source Revenue a Good Number?

35:52 • 2min

17

The Inbound and Unpound Can of Integration and Attribution Is a Hard One

38:12 • 2min

18

Is There a Cost Per Lead?

39:59 • 4min

19

How to Build a Relationship With the CEO

44:05 • 2min

20

Aoma Is a Startup, I've Been There Before.

46:00 • 2min

21

Are You Using Intent Data to Capture Leads With Linkdon?

47:43 • 2min

22

How Long Will It Take You to Get Results?

49:31 • 3min

175 - The Catch-22 of Attribution | Tom Wentworth