
175 - The Catch-22 of Attribution | Tom Wentworth
GTM Live
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Aoma Is a Startup, I've Been There Before.
As you get to scale 50, a hundred, and beyond that number starts to go down. Even at sub ten million arar it's driven more through the level of investment and the revenue of the company. Gros margin goes in. Appetite for burn rate goes in. Lot of variables goingono. So i'm glad i'm not at a start up any more. I'll read one here. Cooland i've been there before. That es not an unusual place to be up. It's a really challenging scenario. The basic rule of thumb is north of 10. %, somewhere ten to 20 is reasonable,. depending upon how marketing ven you are.
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