When It Breaks Down Is When You're Not Hitting Your Numbers

We hosted a Demand Gen Expert Session with Tom Wentworth, CMO at Recorded Future, to talk about the catch-22 of attribution and what marketers can and should do about it. We've all been in a place where the challenges of attribution are apparent. When you're hitting your numbers, no one cares about attribution. But when you're not, that's when others become critical of it.