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175 - The Catch-22 of Attribution | Tom Wentworth

GTM Live

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Is 50 % Source Revenue a Good Number?

A lot of companies are currently at somewhere between 15 and 30. I think that the target for a markting organization in that type of a c v range is above 50. And then, depending it could even be larger if you don't have a partner channel. A round numberis 50 % marketing or inbound, 25 % sales, 25 % partner. Or you can play around 30 sales, 20 partner r something like that.

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