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175 - The Catch-22 of Attribution | Tom Wentworth

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I'm Not Against a B M Software, but I Like Intent Data

The best use case that i'm seen for a b m software right now is to do outbound sale with intent data. I think the big thing people misunderstand about managing btars is it's really about day to day like game efying and thitis, so much about how you get a whole bunch of people who are in thei first job ever out of their career to be productive. Btar manager is an incredibly difficult job, because you are now having to teach people how to wake upet dressed in the morning, come in the office, make their phone calls, send their emals, do the research. That's a job i have a tremendous amount of respect for

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