GTM Live cover image

175 - The Catch-22 of Attribution | Tom Wentworth

GTM Live

00:00

The Inbound and Unpound Can of Integration and Attribution Is a Hard One

Chris Lington: I'm working a for ancommerse firm, and we have bilars on one side, and sails ote bound. But i think we need to look at the y cost, paleav, in bound, outbound, et cetera. My view is that multi touch multy channel campaigns is what's needed. A but yet, you, migt have anotof i ye, i got a couple of points. There'll be the cab working intnational. Anyway, thanks.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app