
175 - The Catch-22 of Attribution | Tom Wentworth
GTM Live
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How Do You Attribute It to Marketing?
We look at qualify pie on creation, and i look at how much of that comes from things that marketing first touch force. As long as we don't change the definition, i know quarter of a quarter how things are adjusting. Ind frankly, for my business, i want marketig to source less like 61 % is not healthy. We'd love more business to come through other sources,. Like our channel partners, and we've got a bunch of efforts to do that.
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