175 - The Catch-22 of Attribution | Tom Wentworth
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Is Your Marketing Focused on Tracking Leads?
Marketers get so focused on tracking stuff that they lose sight of whether or not things are actually driving revenue. At lottof marketers never even a revenue tha. Their success c piis leads. And i think this company i was at would have gone public had i taken a longer view, a picture of marketing. I was so obsessed with a short term it was negative to the business.
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