Influenced Revenue? Is It a Good Idea?

We use influence, so we look at first to a last touch, and then equally, weited across every touch. It's not even really a c eo metric that people make it out to be. So our field marketing team can look at an event they ran and get some sense of whether or not it was a good event or not. I think the fact that we don't report on m c ls makes it so there's not a ton of incentive just to load the data base up with names.