175 - The Catch-22 of Attribution | Tom Wentworth
GTM Live
00:00
The Point of Marketing Attribution Is to Understand the Levers
Marketers need to move outside of just multi touch attribution stock or multi touch attribution sock for s. One piece, we've been implementing with companies what i call self reported attribution. The next thing i'm encourangeing people to do is, like a third layer would be win analysis. Those four pieces of marketing, i think, gives a very complete measurement system.
Transcript
Play full episode
