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175 - The Catch-22 of Attribution | Tom Wentworth

GTM Live

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How to Build a Relationship With the CEO

Start-ups are under a lot of pressure from imvestors. How do you educate them and earn their confidence? Any resources come to mind that are by imvestors on this topic? It's the nature of being a seat or a series a start up. That's the game that you're playing. I would focus on building a relationship with the ceo, getting the ceo to buy in to your strategy,. And then the ceo should fight with the board, not you.

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