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175 - The Catch-22 of Attribution | Tom Wentworth

GTM Live

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The Short Term, Medium Term and Long Term of Marketing

In the short term, i wake up every day thinking about pipe line creation. Ind the medium term, i think about, am i equipping my sales team to close opportunities? And in the long term, i'm thinking about making the kind of brand investments that are going to make life easier a year from now or three years from now. If you don't do three, you're going it'sgoing to be really hard to do number one and number two. Number three is where you get the explosive growth. It takes to certain the hard part is, if you're sitting on this zoom, like it's easy for you whent wer.

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