
175 - The Catch-22 of Attribution | Tom Wentworth
GTM Live
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High Intent Marketing Interactions
At find labs, and it several companies that i've worked at before, the way that we do marketing is non conversion base throughout most of the entire funnel until a high intent conversion. So obviously, dema requests are a high intent marketing interaction for us. A lot of our content is focused on educating people ond how to do something that is a highintent conversion for us. We're getting all the work done in linkedon, podcast, all the other places where you not going to get a touch of attribution n you haven't identified the contact.
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