
175 - The Catch-22 of Attribution | Tom Wentworth
GTM Live
00:00
Putting More Fuel in the Fire
"It's a batas to catch 22. You can be fired for not making the kind of investments it takes to build a really long term, sustainable brand," he says. "Having the discipline to be able to hit short term targets quickly, and then be able to layer on brandstuff afterwards."
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