Is There a Cost Per Lead?

Cost per lead is a metric that i push back against, because what really matters is, are they entering pipe wine? Because sales will filter out garbage there. There's an inbound to inbound model that we solved pretty well at a previous company where people would go outbound in a seflince, and then overtime, you'd see some one come back inbound within the next 30 days. The important touch points are when your oma makes a post, unlinked in, and there c m o, or whoever you're selling to, sees that post,. And thre like wile that person is credible, that person smart, i like with the direction where that company's