The Sleeping Barber - A Business and Marketing Podcast

SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol

Mar 23, 2023

01:20:27

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Episode notes

Introduction

4min

Dating Back to the Mad Men Mirror

5min

The Importance of Passion in Marketing

2min

The Future of Chat GPT

3min

The Benefits of AI and Chat GPT

2min

The Battleground of Digital and Traditional

3min

The Importance of Separating Marketing and Digital Marketing

2min

The Importance of Fundamentals of Marketing

5min

The Importance of a Good Partnership

2min

10.

The Importance of Culture in Branding

2min

11.

The Influence of Advertising on Brand Building

4min

12.

How to Write a Brief for a Wired Magazine

2min

13.

The Pitfalls of Branding a Brief

3min

14.

Advice for Both Agencies and Brands Alike

5min

15.

How to Build Trust and Relationships With Clients

3min

16.

How to Position Yourself in a Competitive Landscape

2min

17.

The Top Four Things That Matter to Consumers

5min

18.

Building Relationships With the CMO

4min

19.

Building Relationships With the CFO and CEO

2min

20.

What's Next for You?

3min

21.

The Importance of Relationships in the CMO Series

3min

22.

The Importance of Branding

2min

23.

The Importance of Clear Briefing

2min

24.

The Importance of a Briefcase

4min

25.

How to Be a Better Storyteller

3min

26.

The Importance of Organizational Design

3min

On this edition of the Sleeping Barber podcast, we have the pleasure of hosting Carol Shmygol. She joins us to share her knowledge and experience gained over 35 years in marketing, working across agency and client roles. Our conversation covers a range of thought-provoking topics, such as marketing fundamentals' relevance, culture's impact on brand building, and the value of marketing research. So, relax and enjoy this insightful episode! _______________ Our Guest Follow Carol Shmygol: https://www.linkedin.com/in/carolshmygol/ ____________ The Sleeping Barber Podcast: Follow our updates here: ⁠https://www.linkedin.com/company/sleeping-barber/⁠ Get in touch with our hosts: Marc Binkley: ⁠https://www.linkedin.com/in/marcbinkley/⁠ Vassilis Douros: ⁠https://www.linkedin.com/in/vassilisdouros/ ____________ Timestamps 0:45 - Intro to Carol Shmygol 3:06 - The draw of marketing 4:40 - Starting out in a male-dominant industry 7:04 - Advice Carol would give to her younger self 9:32 - Why its important to love what you do 11:52 - Do trends like TikTok and ChatGPT matter? 15:13 - A more beautiful question 17:55 - The battle between digital and traditional 21:30 - Learning the fundamentals of marketing 26:20 - How culture can be a catalyst for brand building 31:26 - Educating an executive team about brand building 33:49 - Why briefs are so important and the keys to writing a good one 40:23 - Brand side or agency side - ideas and advice 42:54 - Managing the demands between short term results and long term impact 47:05 - The importance of the right research 48:38 - Should you react to competitors or ignore them? 52:22 - Is advertising a strong or a weak force? 55:44 - Building relationships to extend the CMO lifespan 58:43 - Expanding your business language & acumen 1:02:40 - Post-pod discussion with V and Marc ____________ Where to listen Apple Podcasts: ⁠ https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324?i=1000605496685 Spotify: ⁠ https://spotify.link/cmykzT8Aoyb Google Podcasts: ⁠ https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw/episode/YjM3ZDYzOWUtNDU3OC00NDgyLTllODAtZjM0MTA1MzEwNjg1?sa=X&ved=0CAQQ8qgGahcKEwiApozvuvH9AhUAAAAAHQAAAAAQAg