On this edition of the Sleeping Barber podcast, we have the pleasure of hosting Carol Shmygol. She joins us to share her knowledge and experience gained over 35 years in marketing, working across agency and client roles. Our conversation covers a range of thought-provoking topics, such as marketing fundamentals' relevance, culture's impact on brand building, and the value of marketing research. So, relax and enjoy this insightful episode!
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Our Guest
Follow Carol Shmygol: https://www.linkedin.com/in/carolshmygol/
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The Sleeping Barber Podcast:
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
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Timestamps
0:45 - Intro to Carol Shmygol
3:06 - The draw of marketing
4:40 - Starting out in a male-dominant industry
7:04 - Advice Carol would give to her younger self
9:32 - Why its important to love what you do
11:52 - Do trends like TikTok and ChatGPT matter?
15:13 - A more beautiful question
17:55 - The battle between digital and traditional
21:30 - Learning the fundamentals of marketing
26:20 - How culture can be a catalyst for brand building
31:26 - Educating an executive team about brand building
33:49 - Why briefs are so important and the keys to writing a good one
40:23 - Brand side or agency side - ideas and advice
42:54 - Managing the demands between short term results and long term impact
47:05 - The importance of the right research
48:38 - Should you react to competitors or ignore them?
52:22 - Is advertising a strong or a weak force?
55:44 - Building relationships to extend the CMO lifespan
58:43 - Expanding your business language & acumen
1:02:40 - Post-pod discussion with V and Marc
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Where to listen
Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324?i=1000605496685
Spotify: https://spotify.link/cmykzT8Aoyb
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw/episode/YjM3ZDYzOWUtNDU3OC00NDgyLTllODAtZjM0MTA1MzEwNjg1?sa=X&ved=0CAQQ8qgGahcKEwiApozvuvH9AhUAAAAAHQAAAAAQAg
