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SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol

Sleeping Barber - A Marketing Podcast

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How to Build Trust and Relationships With Clients

Research often gets cut when there's budget constrictions but then within marketing I feel like research is one of the first things that gets cut. So, so you have way too much money if you can reduce 32 reports a month and they can reflect in information. It's talking to to clients right and so not using that research as a as a sword or a weapon, but using it to continue to build that trust and relationship well I'm really impressed you guys went the extra mile to deeply understand what consumers care about.

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