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SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
The Sleeping Barber - A Business and Marketing Podcast
The Battleground of Digital and Traditional
I was there for the advent of digital as we know digital today and it's really interesting because you were either a digital person or a traditional person. The right answer in my mind is is a balance between the two and they both serve a role so is it brand or is it performance based and tactical? I find that the right answer like if you think of a pendulum the pendulum always swings too far one way or another, but when it achieves equilibrium that's the sweet spot in my mind. But I do see a reemergence towards towards brand and I think we're going to start talking about brand later in this discussion because it's something that I'm really passionate about.
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