Sleeping Barber - A Marketing Podcast cover image

SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol

Sleeping Barber - A Marketing Podcast

CHAPTER

The Importance of Culture in Branding

Culture is almost like the catalyst to delivering great experiences. It starts with how you treat your people it has to be the same. These people have to deliver that experience and if they don't feel it themselves can't deliver it. Yeah, there's a picture there's like a brand gap that you hear about a lot or I hear about a lots because they look for a lot. But there's two things don't never never the train show me right if there's a disconnect.

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