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SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
The Sleeping Barber - A Business and Marketing Podcast
Building Relationships With the CMO
The CMO like stand is 4.1 years, that's a really short life stand it's that's half of what a CEO lifespan lifespan is. I think there's a number of reasons for the shortness of that lifespan but the relationships that have to be built. The best thing that we did was take that C-suite to the cult gathering so how do you educate them and get them excited about brand. This should be the funnest meeting our clients have all day long. We're talking about their brand. So I think it's a lot of work, but it's absolutely worth it.
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