AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
The Sleeping Barber - A Business and Marketing Podcast
The Top Four Things That Matter to Consumers
The top four things that matter to consumers. Do we do more of the same that everybody else is doing or within that do we legitimately have something different to stand on? I think it's a fascinating discussion and I don't think that there's a right or a wrong answer. It depends on the brief, I can make advertising be a really strong force because it's a time limited offer but also very measurable. And I deeply believe that it's a balance between the two like I can get short term sales easily by discounting my product and getting a ton of impressions out there. That's not building the long term equity of the brand so the brand build is a slower build which takes results
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode