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SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
The Sleeping Barber - A Business and Marketing Podcast
The Importance of Clear Briefing
Carol Costello: I think the conversation where it kind of went from there also was really understanding how organizations naturally, because we talked about briefing. And she made a comment that organizations rarely understand what the consumer actually needs, right. That's what leads to potentially poor briefing and to agency partners.
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