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SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
The Sleeping Barber - A Business and Marketing Podcast
The Importance of a Briefcase
Marketing brief is probably 100% the most important thing that you will do in your day to day operation. And unfortunately I don't think marketer spend enough time doing it the right way. Good content is good content and there's nothing to do with duration or anything like that. It takes a fair bit of courage to be able to say, wait, yeah. we don't need to do something right now,. even though there might be.
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