3min chapter

The Sleeping Barber - A Business and Marketing Podcast cover image

SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol

The Sleeping Barber - A Business and Marketing Podcast

CHAPTER

The Importance of Relationships in the CMO Series

Carol, I loved this conversation more than anything. It was something that we have an opportunity to talk to so many different individuals but now looking at it through the lens of a CMO. The relationships thing for me was really interesting for a lot of reasons. Understanding all of those executive positions and what is important to them what motivates them almost like doing classical research in a way.

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