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SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
The Sleeping Barber - A Business and Marketing Podcast
Introduction
Carol Schmigel is the SVP of brand and reputation at ATB financial in Alberta, Canada. She has worked on both the brand and agency side for more than 35 years. From an early age she was fascinated by marketing because it's about persuading people with a psychology to it. Her advice: Can culture be a catalyst for brand building? Is all market research valuable?
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