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SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
The Sleeping Barber - A Business and Marketing Podcast
How to Position Yourself in a Competitive Landscape
I'd love to get your thoughts on what is the right thing to do from a brand perspective when you're kind of looking at competitive landscape and then how you're positioning yourself within that or following if you will the competition. I'm also a firm believer in staying the course may be longer like you get you get bored with the work that you're doing. You have to give it a chance to break through to see what the impact and the results really are. Where's the differentiation and what is your unique selling proposition? Yeah, that's a good one.
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