5min chapter

The Sleeping Barber - A Business and Marketing Podcast cover image

SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol

The Sleeping Barber - A Business and Marketing Podcast

CHAPTER

The Importance of Fundamentals of Marketing

I wanted to switch gears a little bit to just kind of talk about your career. I know we were introduced to you with having been educated as a market earlier on, and then progressing as throughout your career. And so I found it weird that I would work with people that didn't really have formal training and they were okay with it and work like a badge almost. So I'm just wondering what your thoughts are on fundamentals of marketing and how important it is to learn about that and what fundamentals you think are really important to learn.

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