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SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol
The Sleeping Barber - A Business and Marketing Podcast
The Pitfalls of Branding a Brief
At ATV we also have an internal agency. It was kind of the best of both worlds like I was client side and agency side because it was an inverse agency as opposed to a typical client agency relationship. The hardest thing is when a client doesn't know what they want, but they'll know it when they see it. So work it doesn't have to be one or the other it's it should be a partnership.
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